The Sustainable Non-Profit: Spending Your Web Dollars Wisely

Karen Roberts, in her article, Spending Your Web Dollars Wisely, outlines five key steps to help non-profit organizations develop a quality website. She wisely points out that an unprofessional looking website may "alienate donors, volunteers, and corporate partners". There are do-it-yourself kits that can provide professional templates to help organizations develop a web presence. They can be purchased through hosting services such as Go Daddy among others. Non-profits also use volunteers to help them develop their new websites identified either through their Board or local colleges or universities.

In addition to providing a way to market your program, many websites also provide a way to raise funds for non-profit activities and programs on-line fundraising is a growing and successful method to raise money and should be considered as part of your overall sustainability strategy.